Every time I see a large display of pumpkin beer at a grocery store I think, “Who the hell is still buying this stuff?”
These displays show up in late August – when summer is still very much a thing, mind you – and take up significant real estate in grocery store aisles and on beer shelves.
I don’t know anyone who drinks pumpkin beer anymore, but apparently enough people still do to warrant displays so big you’d think Mainers only swill pumpkin beer in the fall.
Article by Andrew Weaver of Hop Culture.
Nathan, a long-time homebrewer, is the man behind the beer. I caught up with him to talk about the brewery’s explosive growth, Portland’s position as a craft mecca, and, fittingly, whether the old moniker “a rising tide lifts all ships” still applies to the competitive beer industry.